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Rogue Mascots

Rogue Mascots is a tribute to the forgotten, overlooked and obscure brand mascots from every corner of the globe. These are the characters that once graced packaging, storefronts and TV screens — beloved in their home countries yet virtually unknown beyond their borders. From Japanese discount-store penguins to Mexican bread-bag bears and 90s soft-drink mascots that vanished overnight, each illustration reimagines these rogue icons with a fresh cartoon twist. A celebration of commercial weirdness, cultural nostalgia and the strange art of selling things with a mascot. 2026 Series.

Cartoon illustration of Jollibee, the red bee mascot of the Filipino fast-food chain Jollibee
Cartoon illustration of Mayor McCheese, the cheeseburger-headed mascot from McDonald's
Cartoon illustration of Mixue, the mascot of the Chinese ice cream and tea brand Mixue
Cartoon illustration of Cool Spot, the sunglasses-wearing red dot mascot from the 90s 7 Up campaigns
Cartoon illustration of Osito Bimbo, the small white bear mascot of the Mexican bakery brand Bimbo
Cartoon illustration of Donpen, the blue penguin mascot of the Japanese discount store Don Quijote